VARADDA OVERSEAS PRIVATE LIMITED

CIN: U74999DL2018PTC340434

Website: https://www.blluex.com/

About Us

Blluex is the flagship consumer brand of Varadda Overseas Private Limited, created with a vision to elevate everyday dining experiences in Indian homes. Known for its luxurious crockery, drinkware, and kitchen essentials, Blluex brings together premium quality, thoughtful design, and modern aesthetics – all tailored for the evolving Indian consumer. With a strong online presence across top marketplaces and its own D2C website, Blluex continues to grow as one of India’s most loved home and dining brands.With a wide variety of products listed in Amazon, Flipkart, Meesho and all other e-commerce platforms make it a very lucrative investment opportunity as for this brand Sky is the limit.

BRAND PRESENCE AND REVENUE GENERATION

BOARDS VISION

1) Retail Expansion – Offline Stores

Building an offline presence to bring Blluex closer to customers through physical touchpoints.

2) 15 Company-Owned Stores

Establish 15 flagship Blluex outlets across major Indian cities within the next 5 years.

3) 35 Franchise Stores

Set up 35 franchise-operated stores pan-India to deepen regional presence and accessibility.

4) Kitchen Electronics Expansion

Introduce a premium range of kitchen electronics – blending functionality with luxury and modern design.

5) Global Export Strategy

Begin exporting to countries with a strong Indian diaspora, establishing Blluex as India’s modern kitchenware brand on the global stage.