About Cheelizza Pizza India Ltd Unlisted Shares

Incorporated formally as Cheelizza Pizza India Private Limited on 12 February 2021, the company is registered in Mumbai with a small authorized capital (₹0.16 million) and paid‑up capital (₹0.13 million). As of early 2024, it employed around 160 professionals, and reported remarkable growth in revenue—over 300% year-on-year—though profitability was impacted, with profit margins falling significantly due to investment in expansion .By mid‑2025, Cheelizza had grown to approximately four outlets in Mumbai, with new stores opening soon in other cities such as Rajkot in Gujarat. The brand continues to resist aggressive franchising, preferring to maintain full ownership and control of its outlets to preserve operational consistency and service quality .In summary, Cheelizza encapsulates a fast‑growing home‑grown vegetarian pizza brand in India, blending local taste preferences with a modern QSR format, backed by strategic funding and a disciplined expansion roadmap.

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1.2 Business Highlights

18.24 Cr Revenue in FY 2023–24, up 32% YoY

40,000+ Monthly Orders and 55%+ Repeat Rate

Expanded to 8 new locations including a food truck format

Launched EatVeg App & Web Platform for direct ordering

Partnered with Reliance Smart Bazaar for kiosk rollout

Introduced BiryaniCan – India’s first 100% veg biryani brand

Achieved 17% Store-level EBITDA and optimized kitchen SKU

Acquired exclusive rights to sell Sweetish House Mafia desserts

Strengthened leadership with hires from Dominos, Swiggy, and Burger King